GOOGLE ADSENSE is a program run by Google Inc. which enables publishers in the Google Network of content sites to automatically serve text, image, video, and rich media ads that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google AdWords. AdSense has become a popular company in creating and placing banner advertisements on a website, because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To fill a website with advertisements that are relevant to the topics discussed, webmasters place a brief HTML code on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. AdSense publishers may only place three ad units per page.
Some webmasters put significant effort into maximizing their own AdSense income. They do this in three ways:
- They use a wide range of traffic-generating techniques, including but not limited to online advertising.
- They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
- They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.
TYPES OF ADSENSE
AdSense for Feeds
In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."
AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.
AdSense for Search
A companion to the regular AdSense program, AdSense for Search, allows website owners to place Google Custom Search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for regular searches.
AdSense for Mobile Content
AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website. Instead of traditional JavaScript code, technologies such as PHP, ASP and others are used.
AdSense for Domains
AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers.
AdSense for Video
AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive Advertising network including popular YouTube videos.
HOW ADSENSE WORKS
- The webmaster inserts the AdSense JavaScript code into a webpage.
- Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.
- For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system.
- For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
- For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.
- Search advertisements are added to the list of results after the visitor performs a search.
- Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.
MAKE MONEY ONLINE
Google Adsense is the first and simplest method for making money online for most bloggers. But the amount of money you can earn can vary greatly across the board. Your site's traffic has a great impact on how much you can earn from it — When AdSense works, it works like a charm! AdSense is a simple ad-publishing tool that can be incorporated into different online mediums and displays ads based on the keywords within the existing text on the page. Every time a visitor to your site clicks on an ad published in your data, you are paid some money. Hence it is called PPC or Pay-Per-Click Advertising. This is usually a figure in cents or pennies, and the exact figure depends most of all on how competitive and profitable your keywords are. AdSense is available for web content (on blogs and web sites), for search (as when you add a Google search bar to your blog and visitors click on a sponsored search result), for mobile content (for mobile-version web sites and pages), for feeds (so that you can display ads even within your RSS and Atom feeds), and for video, parked domains and mobile applications. How to Make Money With AdSense -
1. Understand how AdSense works
In order to make good profit from AdSense, it's not enough to just sign up and start publishing ads. First you must know its rules - so that you don't break them - and its payout method - so that you can develop your strategy accordingly.
2. Choose profitable keywords
Even if you already have an existing web site, in order to make money with AdSense you need to choose the most profitable keywords within your niche. If you want to write your own content (opposite to hiring freelancers or copywriters), it is important that you are aware on the subjects of your keywords and can research and write useful material on them.
3. Create useful, keyword-rich content
Once you have chosen your keywords, you can actively start creating content while keeping those keywords in mind. Don't start keyword-spamming, because users will not find your site useful, and while they might click on an ad just to get away from your page, that's not a profitable or traffic-building strategy. If your content doesn't make sense, you also risk getting banned by Google — not just the AdSense program but the search engine too!
4. Place your ads strategically.
The placement of your ads within your content really matters. The optimum placement will of course depend on your design and how your text are placed. You also have the choice between image, text and video-based ads, and how well one works for you will depend on your readership, the type of your content and primarily your existing web design. Many wordpress themes and the like come already enabled for displaying ads, but don't let that stop you from trying different options and deciding for yourself which one has the best ROI.
5. Build traffic
The more traffic your site has, the more users will click on your ads - it's that simple. Traffic building is a whole another blog post, but remember that it goes hand in hand with creating useful, keyword-oriented content!
1. Understand how AdSense works
In order to make good profit from AdSense, it's not enough to just sign up and start publishing ads. First you must know its rules - so that you don't break them - and its payout method - so that you can develop your strategy accordingly.
2. Choose profitable keywords
Even if you already have an existing web site, in order to make money with AdSense you need to choose the most profitable keywords within your niche. If you want to write your own content (opposite to hiring freelancers or copywriters), it is important that you are aware on the subjects of your keywords and can research and write useful material on them.
3. Create useful, keyword-rich content
Once you have chosen your keywords, you can actively start creating content while keeping those keywords in mind. Don't start keyword-spamming, because users will not find your site useful, and while they might click on an ad just to get away from your page, that's not a profitable or traffic-building strategy. If your content doesn't make sense, you also risk getting banned by Google — not just the AdSense program but the search engine too!
4. Place your ads strategically.
The placement of your ads within your content really matters. The optimum placement will of course depend on your design and how your text are placed. You also have the choice between image, text and video-based ads, and how well one works for you will depend on your readership, the type of your content and primarily your existing web design. Many wordpress themes and the like come already enabled for displaying ads, but don't let that stop you from trying different options and deciding for yourself which one has the best ROI.
5. Build traffic
The more traffic your site has, the more users will click on your ads - it's that simple. Traffic building is a whole another blog post, but remember that it goes hand in hand with creating useful, keyword-oriented content!
Making money with AdSense is easy - once you understand the program and follow some simple strategies for maximizing your profits, it's truly a program you can "set and forget"
* * Earn money from your blog with ads targeted to your site. Try AdSense! Go to link - www.google.com/adsense
